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**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.** Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful product
